Diwali is the auspicious occasion when Lakshmi, the goddess of wealth and prosperity, visits her devotees to shower her blessings on them. And, the home that is spruced up the best is chosen as the ideal place to set up her residence. Little wonder then that, with Diwali around the corner, everyone is all charged up to give their homes that 'clean, bright, spruced-up' image make-over. It's not just the rather mundane cleaning and scrubbing that's associated with Diwali, but also a complete change of the home decor - in sync with the festive spirit. "All you need is some imagination sprinkled with loads of creativity to transform the very 'look and feel' of your home,"
Diwali
the festival of “light and colors” brings home the celebrations of “joy and
happiness”, and in a country like India, where purchase decisions are mostly
driven by emotions, the holiday season comes with a big bonus of reminding your
customers about the Indian culture by associating it with your products.
Festivities provide you a very good opportunity to reconnect with your current
and prospective clients or customers. You can plan out effective marketing strategies
during the festivals that will help you in making a better connect with your
customers or clients.
This
Diwali there’s a lot of Buzz on TV and Social Media over the excitement of Big
and Small Brands to connect their products to the customers through the medium
of Advertisement campaigns. Some of the best Commercials creating wonders for
their Brands are.
Urban Ladder: “The
Homecoming”
Urban Ladder, in the
lead up to Diwali, has rolled out a short film titled ‘The Homecoming’. The film
has been conceptualized by Boring Brands. The film is about a young couple, who
are keen to get the man’s parents to come and live with them in the city. The film ends with a promise, “Beautiful homes start here.”
Tanishq: “The joy of celebrating Diwali with Family”
Featuring actor Deepika Padukone with her
parents - ace Badminton player Prakash Padukone and Ujjala Padukone - is a beautiful
reminder of how festivals are about family. It shows that years go by but some things never
change. And what a blessing that is. The video begins with the Padukones preparing for Diwali. Deepika is
seen cleaning the house, her mother is making ladoos and the father is busy
with a rangoli. On Diwali night,
the actor opens her almirah to find her surprise gift. It all ends with the
perfect family moment.
Vodafone: “Never Alone”
Vodafone India has unveiled a new campaign for
its latest offer for its consumers. The telecom giant will be celebrating the
festival by offering 100 MB of free data on Diwali day to users. Customers can
browse the web, send Diwali e-greetings and e-messages to wish their friends
and family on the occasion for free, after requesting for a special data pack.
The film, created by Ogilvy & Mather, is a montage of people who are away
from their homes at the time of Diwali, but are speaking to family on video
calls, narrowing the distance and loneliness.
Lufthansa: “Celebrate Diwali like never before”
Lufthansa has rolled out a digital campaign on
the theme 'Diwali begins when you join your loved ones', led by a digital film
revealed in parts. The campaign has been conceptualized by McCann Worldgroup.
“This Diwali, surprise a loved one like never before! Discover how.” A link
takes viewers to a site created for ‘Diwali Surprise’, which allows
participants to send Diwali wishes. The more the wishes one sends, the more the
chances of winning a ticket for the persons sending and receiving the wish.
Big Bazaar: “Shubh
Shuruaat”
Big Bazaar is back with an extension to the
‘Shubh Shuruaat’ campaign with ‘Paper Patakha’ ad film. Themed along the idea
of giving consumers an opportunity to have a ‘Shubh Shuruaat’, the ‘Paper
Patakha’ ad film shows a Big Bazaar staff member introducing the ‘Paper
Patakha’ to a kid, who passes on the idea and popularizes it as the new
‘Patakha’.
Pepperfry.com: “Iss Diwali, kuch badal ke dekhiye”
Pepperfry.com, has rolled out a new campaign
for Diwali. The TVC aims to get users to make a change in their mind-sets,
reach-out to people around them and take some positive actions that do good
through the thought 'Iss Diwali kuch badal ke dekhiye'. Saatchi & Saatchi
has created the new films for Pepperfry.
Eicher: “Yaaron Ki Diwali”
Eicher Trucks & Buses have an important message to share.
This message is conveyed in the subtlest way possible via their new short film
– Yaaron Ki Diwali. This new short movie, conceptualized and produced by
Spotlights and Speaking Pictures, addresses road safety and safe driving during
the festive season when there is a sharp rise in the number of people
travelling along with their families.
Britannia
GoodDay: “A festival is a Good Day for everyone”
With a tagline 'A festival is a good day for
everyone', this ad is about two kids who are trying to light crackers but are
scared of getting harmed. After a few attempts, the duo achieves success and
when the camera tilts up, we see the two kids wearing skull caps. With a very secular message this Diwali, McCann
Erickson, the official marketing communication
agency, created this ad for Britannia. The Indian food manufacturer, earlier as
well, had spread smiles in a number of campaigns.
