GOOGLE: THE SERVICE BRAND

GOOGLE: THE SEARCH ENGINE KING

Founder:   Larry Page & Sergey Brin

Founded:  4th September 1998

 Awarded "Brand of the year" by readers of Interbrand’s Brandchannel.com in 2002.The internet search engine GOOGLE outranked Coca-Cola and Starbucks reasons behind making this achievement remarkable were.

1. It had never hired an advertising agency because it relied heavily on word-of-mouth publicity.
2. It had never advertised on T.V.
3. Apart from GOOGLE name there is almost no Brand visual Imagery on its website.

It feels strange even to use the word Brand while referring to it sometimes we are so determined to thinking that Branding is something that surrounds a product or service with glossy advertising. But for Google, Branding isn't what surrounds the service, it actually is the service.

The Google Brand and the Google search engine are actually one and the same thing. There is no fatal gap between perception and reality which the Nike and the Starbucks are accused of having because everybody's perception about Google is based on their experience of using it and this experience couldn't be simpler because even the KINGFISHER users know what to do arriving at the home page for the first time. Obviously Google is a free service for web users it makes money elsewhere predominantly from advertisers.

These fall into two groups the large Ad's that are displayed at the top of the search findings, which forms Googles premium sponsorship scheme, and there are other ones that are in Isolated Boxes, underneath the header "Google Ad Words". Both sections are shaded in Blue to make it easy for the users to distinguish between page search findings and the objective results.

This TWO Tier advertising model enables Google to generate income from small as well as large advertisers are primary source of Income they are not allowed to dictate the look and the feel of the site. There is just a plain text and a link through a relevant site barring any logos or corporate imagery. Sergey Brin, Google's co-founder and president once said that "The momentum of our advertising relationship is a strong validation of high quality and appeal of our services.

The reason that the advertisers are dauntless is partly because GOOGLE is by far away the most popular search tool on the web. People trust Google, and this is what something companies want to buy into and Weather the pressure of the commercial environment will end up forcing Google to add more stuff to the site remains to be seen at the moment Googles seems to realize that Simplicity, Usability, and Minimalism are the holy Troika that keeps Web users coming back. 

Today Google remains not only the most popular browser but also the most visited on the World