Top 10 Indian Advertisements

Ads plays an important role in the marketing strategy of any company. The stronger the strategy gets, the popular the company becomes. India has a very high number of television lovers. Most of the Indian ads starts from the television. These ads represents the motto of each of the companies for a fixed period of time and after a certain period, these ads gets replaced with some other ads. But some ads are there in India which has been extensively popular among the viewers and has become one of the main identity marks for the companies. Top 10 Best of these ads are listed below.

1.  Bajaj Scooter “Hamara Bajaj”

It is easy to gauge the popularity and impact of the Bajaj commercial as even today it is referred to as 'Hamara Bajaj' that was used in its advertisement years ago. For not just its reach but for the sake of sheer nostalgia, this commercial has been included in this list. The `Hamara Bajaj’ ad was able to capture the joy ride of a quintessential Indian middle class family to its finest details- The father driving the scooter with utmost concentration negotiating the traffic and also doing the `Great Indian Balancing trick’ on the scooter along with three other members of his family. The younger kid would be standing on the front with the mother clad in a sari sitting on one side of the scooter clinging on to the Stepney tire while the elder kid would be sandwiched between the father and mother. Thus the idea which was conveyed through the ad was that Bajaj is an integral part of the family and also stood as a symbol of the unity in the Indian families. It was positioned as `Hamara Bajaj’ which literally means `Our Bajaj’ thus further resonating its position as a family vehicle.

2.  Google Search “Reunion”

This was by far the most talked about ad in 2013, and it beautifully cashed in on the economy of friendship, a friendship that seemed lost with India-Pakistan partition. It went viral within hours of being launched by Google. It tells the story of two old friends separated from each other by partition and then being reunited by the efforts of their grandchildren; and Google of course! It is difficult not to shed a tear when you watch this. Really.

3.  StarSports “Mauka Mauka”

In the build-up of the India Vs Pakistan high-octane encounter, StarSports telecast a new video related to India and Pakistan match. We see a Pakistani fan with basket of crackers that he wishes to burst post his nation’s win over India. His wait for sole win celebration starts with 1992, moves on to 1996, then 1999. He remains dejected after 2003 loss and finally he is shown ruing over another defeat in 2011 along with his son and asking – kab phodenge yaar? He is waiting for that mauka, when he gets to celebrate Pakistan’s victory.

4.  Cadbury Dairy milk “Kuch Khaas Hai”

This Cadbury Dairy milk advertisement still leaves you with a fuzzy feeling in your stomach. If you don't remember this ad then you most probably are a teenager or are not from India. The girl coming on to the field and dancing with careless abandon is one of the most iconic images in Indian television. At least in the cable days. The joyous dance by the girl in the end makes you want to get up and do a little jig yourself

5.  Fevicol “Fevicol ka majbut jor hai”

Fevicol has always proved that advertisement can bring in a lot of difference in the

Marketing strategy. Most of its ads were very catchy and was liked by the Indian audiences. Fevicol came up with an ad where a newly married couple was travelling in a train. One of the Bollywood divas was also travelling in the same train. The bridegroom had a dream where the diva was calling him and he was struggling hi best to reach her but was not able to. On opening his eyes, he realizes that he was sitting beside a box of Fevicol.

6.  Amul “The Taste Of India”

‘Amul' becomes the unanimous voice of the nation in this classic commercial. From Amul butter to Amul ice-creams to Amul chocolates; known for its national integration campaigns, Amul gets thumbs up for this attempt. 

7.  Times Of India “Tum Chalo to Hindustan Chale”

A fresh, creative and inspiring ad. It says ‘I’ need to make the beginning 'I' have the power to change.  The insight for the commercial is that most people in the country are aware of the prevalent economic, political and social troubles, but nobody wants to do anything about it. People know the solution to the problems, but they prefer to complain rather than act.

8.  Nescafe “It All Starts”

Once in a while there comes a marketer who decides to think otherwise and make a brilliant ad and here is one such example. One of the best ads for 2014 till now and it comes from the house of Nestle for Nescafe. Bringing the standup gig to address a communication problem and showing the human side of the solution and connecting conversations is brilliant.

9.  Coca-Cola “ Thanda matlab Coca-Cola”

After Aamir Khan became the brand ambassador of Coca-Cola, India, almost all the commercial ads of Coca-Cola reached to the maximum heights of success. Every time, Aamir Khan came up with a new ad, he was gaining more and more love from the audiances. In one of the ads, he portrayed the role of a road-side guy. On asking a ‘thanda’, he was offered with soft drinks from some other brand. Khan delivers a few punch lines during his conversation with the tea-stall guy. All the punch lines were very much accepted by the entire audiance. The success of this ad got followed by a series of ads featuring Aamir Khan as a Punjabi farmer, a Nepali Tourist Guide, Bengali family person and many more.

 

10.      Fevi Quik “ Chutkiyo mein chipkaye”

The makers of Fevicol touched the limelight once again with the ads of ‘Fevi Quik’, the one drop instant adhesive. Among all the ads of Fevi Quik’s ads, the ad that featured the two fishermen became unbelievably popular. From the very first day on broadcasting, this ad became one of the most liked ads in the history of Indian Television.

 

11.      Dhara “Jalebi”

Dhara refined oil is one of the most loved cooking oil manufacturing brands in India. Most of the commercial ads of Dhara was very meaningful and gained much popularity in the Indian Telivision. But the most popular Dhara ad was the ‘Jalebi’ ad.