"Young Creative Minds the need of Indian Advertising Industry"

In Today’s age Branding makes me too cautious that is it done the right way? Are we mixing it with marketing? And the answer is YES. The Brands have been too secure about their Image rather than going out of minds the Indian AD campaigns have been just like a typical Bollywood movie nothing new just the same old story presented in a new way. Whereas we have seen west going crazy about Brand building and AD Campaigns experimenting with their target audience and Innovation to perfection. In INDIA we only focus to mass reach and revenues these traditional conservative mindset won’t take us anywhere this approach is only triggering a slow death to the Brand marketing and advertising. The Indian Advertising is concentrated in the hands of few traditional thinkers which are not ready to change their approach towards modern marketing methods. Yes the Young have to take charge for the mess these traditional thinkers have created. The youth needs to DE throw them and bring in Revolution to change the mindset of Indian Audience and to give them what they deserve. Yes we need to experiment and be sensible in what we create rather than just building AD on the Image of the Actors which makes no sense example “Mai Hoon Toofani” Thums-Up Salman Khan AD. it’s just not acceptable to young Indian minds how the Indian ADVERTISEMENT Industry has been treating them. The oldies so called “Creative Indian Minds” have failed miserably to build that IMPACT on Youth. That’s why the Indian youth is more attracted to Western Brands as they have successfully build that bridge where the Indian youth can relate itself to western Brands moreover this revolution is not only needed in the minds of the AD Creators but also in the minds of consumers even they need to be demanding. We still think there is a lot of potential still to be extracted from small INDIAN Brands and even they need a platform where they can be able to compete with foreign Brands which the Indian Advertising Industry has failed to provide. The Startups are the way ahead and only the Young Indian Creative Minds can give them the space they looking for. “REVOLUTION” in the INDIAN Advertising and Brand building Industry is the need of the Hour and only experimental young Creative Minds can bring in this Revolution.