Amazon Prime Day is a special event
to mark the online retailer's 20th birthday. The day is being billed as bigger
than 'Black Friday' when an estimated £810 million was spent online by British
shoppers and orders for more than 5.5.million goods were placed. New deals
- known as lightning deals - will be listed every 10 minutes throughout today,
with double the number of bargains expected than on Black Friday. However, the
event is only open to people signed up to the company's Prime service, which
charges $99 -a-year for free next day delivery
and access to its video streaming service. Only Prime Customers in the US, UK,
Japan, Austria, Germany, France, Spain, Italy and Canada will be able to take
part in today's event.
That strategy appears to be throwing off customers, though.
The early deals had some customers questioning whether their Prime membership
was worth the $99 price tag, and others saying they'd be shopping with rival Walmart instead.
Walmart launched a rival online sale online Wednesday and called out Amazon
earlier this week for limiting its sale to Prime members. Amazon shot
back, questioning retailers who "are charging higher prices for items in
their physical stores than they do for the same items online," the company
said in a statement Monday.
Twitter users slammed Amazon's Prime Day
Wednesday, likening the made-up "holiday" to a garage sale and making
fun of the seemingly random assortment of discounted merchandise, protein
power, cat toys or an e-reader, but don't expect to score many big deals in
Amazon's much-hyped Prime Day sale. Canadian and American shoppers were largely
underwhelmed by Amazon's attempt to create a shopping holiday on Wednesday, as
the online retailer offered up moderate discounts on a mismatched assortment of
items to mark its 20th birthday that's supposed to be bigger than Black Friday.
But for bestBlackFriday.coM the Prime
Day discounts look better than those offered on Black Friday, And that has
surprised those who have been following Prime Day prices closely: “When Amazon
used the term Black Friday to describe Prime Day, we really thought it was just
another marketing gimmick to get people excited,” Prime Day is winning on all of the items that people
really want.
Amazon
Prime deals started at midnight Pacific time --3 a.m. EST. Amazon said some of
the deals that will be available at various times throughout Prime Day
included:
- $30 off a Kindle
- More than 50% off two Nikon Coolpix cameras
- A Chromebook laptop for $199
- 30% off select clothing, shoes, and jewelry
- IRobot Roomba Pet Vacuum Cleaning Robot, under $300
- 60% off Amazon Elements Baby Wipes with code ELEMENTS60
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