"Ambush Marketing" Three biggest Troll Wars in E-commerce.

Obviously, Online Shopping is the next big thing in India. Today Online Shopping is in trend and the market is rapidly growing. Amazon, Flipkart, Snapdeal, Infibeam, Shopclues, Ebay, Myntra, Book My Offer are a few shopping sites having large share of Indian Online Shopping bazar. But, the competition in the market is breakneck and every online shopping company wants to defeat it's counterpart. And, the ultimate winner of this cat-mouse chasing game is we- the customers. To attract more and more customers, these shopping sites are providing attractive offers which tempt the users easily. But, apart of it, these companies sometimes do amazing things which make us simply LOL!!!. Let’s discuss the three biggest troll wars of E-commerce history.

Big Billion Day

It all began with Flipkart, the online shopping platform, launching teasers around 'The Big Billion Day' sale for October 6. The teasers were buzzing all over social media platforms and television with news about the forthcoming sale. Flipkart positioned it as something that has never happened. On the day of action (October 6), Flipkart's archrival, Snapdeal.com launched an offensive and came out with a sale offer on the same scale. Online customers had indeed never seen anything like this. Flipkart released a jacket ad in the Times of India, announcing, 'Today Don't Look Anywhere Else, India's Greatest Ever Sale is here'. But it had the mortification of seeing its thunder stolen on the page immediately following. Snapdeal attacked it by with its own sales offer by announcing, 'For Others it is a Big Day. For us, today is no different'. By the end of the day, brands such as Amazon.in and Freecharge.com had also got into the mood. Amazon.in took the keyword bigbillionday.com, which if a consumer posted into his browser, took him to amazon.in. Freecharge posted this on Facebook: 'Tired of marked up and Out of Stock offers? Recharge on Freecharge app today and get an assured Rs 20 cash back. BTW, we never go out of stock.' Flipkart chose not to talk about it.

Amazon Vs Zomato

If there was an award for the quirkiest brand on social media, Zomato would win that by miles! They are never short on quick jibes, bowls full of creativity, and that edgy marketing idea. They faced some tough competition in the form of Amazon. Which has been riding high on their successful #AurDikhao campaign, took a cheeky approach to strike a conversation with Zomato. We loved their idea, but we loved Zomato’s reply even more!

But that wasn’t all, Amazon retorted with yet another image (below), and twitter was swooning all over them .It’s lovely how a sporting banter was kept so clean and was a treat for us social media nerds!

But you know what, there’s always a third brand which takes away the pie. Call it opportunist marketing, or anything, Flatchat sure did time this tweet well! Stay mad!

#Achha Kiya

#Achha Kiya Actually, this #Achha Kiya Nahi Kharida and #Ab Har Wish Hogi Poori campaign was originally launched by Flipkart. But, this is great Indian Shopping Market. With too much things on stake and too much risk to loose a potential customer base, e-commerce companies are leaving no stone unturned to get ahead in competition. So, as soon as Flipkart launched it's campaign, another competitor Snapdeal trolled it with creative advertising campaign. Snapdeal answered filpkart by using "Achha Kiya bata diya. #YahanSeKharido". This was the genesis of an epic war. OLX (biggest online platform to sell and purchase second-hand product) entered into the war with "Khareedne se Pehle Purana Becha Kya? #Bechde". How could you expect Amazon not to enter into the battle. So, here amazon goes with the slogan- "Kahi Nahi Mila? #YahaDekhLo".
Meanwhile, Venuepick- a startup providing services related to party, function, marriage arrangement also indulged in it with "Dekh liya? Khareed liya? Bech Liya? Party kab kiya..? #VenuePickKaro".