Top 10 Indian Advertisements

Ads plays an important role in the marketing strategy of any company. The stronger the strategy gets, the popular the company becomes. India has a very high number of television lovers. Most of the Indian ads starts from the television. These ads represents the motto of each of the companies for a fixed period of time and after a certain period, these ads gets replaced with some other ads. But some ads are there in India which has been extensively popular among the viewers and has become one of the main identity marks for the companies. Top 10 Best of these ads are listed below.

1.  Bajaj Scooter “Hamara Bajaj”

It is easy to gauge the popularity and impact of the Bajaj commercial as even today it is referred to as 'Hamara Bajaj' that was used in its advertisement years ago. For not just its reach but for the sake of sheer nostalgia, this commercial has been included in this list. The `Hamara Bajaj’ ad was able to capture the joy ride of a quintessential Indian middle class family to its finest details- The father driving the scooter with utmost concentration negotiating the traffic and also doing the `Great Indian Balancing trick’ on the scooter along with three other members of his family. The younger kid would be standing on the front with the mother clad in a sari sitting on one side of the scooter clinging on to the Stepney tire while the elder kid would be sandwiched between the father and mother. Thus the idea which was conveyed through the ad was that Bajaj is an integral part of the family and also stood as a symbol of the unity in the Indian families. It was positioned as `Hamara Bajaj’ which literally means `Our Bajaj’ thus further resonating its position as a family vehicle.

2.  Google Search “Reunion”

This was by far the most talked about ad in 2013, and it beautifully cashed in on the economy of friendship, a friendship that seemed lost with India-Pakistan partition. It went viral within hours of being launched by Google. It tells the story of two old friends separated from each other by partition and then being reunited by the efforts of their grandchildren; and Google of course! It is difficult not to shed a tear when you watch this. Really.

3.  StarSports “Mauka Mauka”

In the build-up of the India Vs Pakistan high-octane encounter, StarSports telecast a new video related to India and Pakistan match. We see a Pakistani fan with basket of crackers that he wishes to burst post his nation’s win over India. His wait for sole win celebration starts with 1992, moves on to 1996, then 1999. He remains dejected after 2003 loss and finally he is shown ruing over another defeat in 2011 along with his son and asking – kab phodenge yaar? He is waiting for that mauka, when he gets to celebrate Pakistan’s victory.

4.  Cadbury Dairy milk “Kuch Khaas Hai”

This Cadbury Dairy milk advertisement still leaves you with a fuzzy feeling in your stomach. If you don't remember this ad then you most probably are a teenager or are not from India. The girl coming on to the field and dancing with careless abandon is one of the most iconic images in Indian television. At least in the cable days. The joyous dance by the girl in the end makes you want to get up and do a little jig yourself

5.  Fevicol “Fevicol ka majbut jor hai”

Fevicol has always proved that advertisement can bring in a lot of difference in the

Marketing strategy. Most of its ads were very catchy and was liked by the Indian audiences. Fevicol came up with an ad where a newly married couple was travelling in a train. One of the Bollywood divas was also travelling in the same train. The bridegroom had a dream where the diva was calling him and he was struggling hi best to reach her but was not able to. On opening his eyes, he realizes that he was sitting beside a box of Fevicol.

6.  Amul “The Taste Of India”

‘Amul' becomes the unanimous voice of the nation in this classic commercial. From Amul butter to Amul ice-creams to Amul chocolates; known for its national integration campaigns, Amul gets thumbs up for this attempt. 

7.  Times Of India “Tum Chalo to Hindustan Chale”

A fresh, creative and inspiring ad. It says ‘I’ need to make the beginning 'I' have the power to change.  The insight for the commercial is that most people in the country are aware of the prevalent economic, political and social troubles, but nobody wants to do anything about it. People know the solution to the problems, but they prefer to complain rather than act.

8.  Nescafe “It All Starts”

Once in a while there comes a marketer who decides to think otherwise and make a brilliant ad and here is one such example. One of the best ads for 2014 till now and it comes from the house of Nestle for Nescafe. Bringing the standup gig to address a communication problem and showing the human side of the solution and connecting conversations is brilliant.

9.  Coca-Cola “ Thanda matlab Coca-Cola”

After Aamir Khan became the brand ambassador of Coca-Cola, India, almost all the commercial ads of Coca-Cola reached to the maximum heights of success. Every time, Aamir Khan came up with a new ad, he was gaining more and more love from the audiances. In one of the ads, he portrayed the role of a road-side guy. On asking a ‘thanda’, he was offered with soft drinks from some other brand. Khan delivers a few punch lines during his conversation with the tea-stall guy. All the punch lines were very much accepted by the entire audiance. The success of this ad got followed by a series of ads featuring Aamir Khan as a Punjabi farmer, a Nepali Tourist Guide, Bengali family person and many more.

 

10.      Fevi Quik “ Chutkiyo mein chipkaye”

The makers of Fevicol touched the limelight once again with the ads of ‘Fevi Quik’, the one drop instant adhesive. Among all the ads of Fevi Quik’s ads, the ad that featured the two fishermen became unbelievably popular. From the very first day on broadcasting, this ad became one of the most liked ads in the history of Indian Television.

 

11.      Dhara “Jalebi”

Dhara refined oil is one of the most loved cooking oil manufacturing brands in India. Most of the commercial ads of Dhara was very meaningful and gained much popularity in the Indian Telivision. But the most popular Dhara ad was the ‘Jalebi’ ad.

5 Important Tips for "Content Marketing"

Good content marketing is the key to growing your business. While some brands do it better than others, others can't deny the importance of being onboard with content marketing. The best part of content marketing is that it has nothing to do with budgets. A small business can do everything that a big brand does without spending a fortune.

All it needs is a proper content marketing strategy that leverages online communities by creating interesting and sharable information addressing the needs of the target audiences. In addition, you need to include proper metrics to measure the ROI. For startups and small businesses things are likely to be challenging in the beginning, but a little effort can take them a long way in the business world as the benefits of having a good content marketing strategy in place are many and varied.

The following are just a few things content marketing can help you do:
· Pull in customers from unexpected sources
· Position your brand as a helpful resource
· Establish yourself as a thought-leader in your specific industry
· Enhance your relation with your customers
· Improve your search engine ranking

Five Important Tips for Content Marketing

1. Know your goals

What are you hoping to achieve? More leads? Sales? Brand awareness? This is important to know before beginning your work. Your goals will influence your content and how successful you deem it to be once you begin to measure and analyze results.

2. Know your Target Audience

Do you know who your audience is and what kind of content they're looking for? You should know their needs, wants, and pain-points. Your content marketing needs to be tailored to your different markets/ demographics. For most companies, there's not a one-size-fits-all approach. If you don't know your audience, you won't be able to produce content that will resonate with them, and as a result, it'll likely perform badly for you from a marketing perspective.

3. Include a Call-To-Action (CTA)

For content marketing to work, the content you put out needs to be useful and valuable. It should help position you as a thought leader and industry expert. Therefore, whether you're creating a blog post, e-book, or infographic, it needs to provide real value to the reader. Content marketing isn't advertising or sales copy. However, you can include a CTA at the end of the content asking prospects to complete an action you wish, such as fill out a form to get more information or sign up for a free trial. CTAs can help you achieve your content marketing goals.

 4. Symphonize Social Media

Integrate social media into your content marketing efforts by giving people the option to share your content across their social media sites. Once people begin to share your content, the reach of it can explode and it has the opportunity to go viral.

Tip: be sure to share your own content across your company's social media properties. The more places you can share the content the better. Think about Facebook, Twitter, Google Plus, Pinterest, LinkedIn (both on your company LinkedIn page and in relevant groups).

5. Diversify your content

A good content marketer has many different types of content in his arsenal. Don't focus on one type but keep things interesting and exciting by producing blog posts, articles, e-Books, whitepapers, infographics, videos, presentations, and more.

While a breadth of content is beneficial, don't let creating various types of content hinder your ability to consistently produce it. It's important to make sure your team has the bandwidth and ability to develop content on a regular basis before moving head first into content marketing.

There's a lot that goes into content marketing, not all of which can be discussed in this one article. From having a good understanding of your content goals and target market to symphonize with social media, to utilizing SEO best practices, to monetizing your content with a CTA, to having a diversified content portfolio, top marketers need to be well versed in how to plan for and create successful content marketing and how to leverage its power to make a real difference for their organization.

Amazon "Prime Day" More Deals Than Black Friday "Hype or Reality?"

Amazon Prime Day is a special event to mark the online retailer's 20th birthday. The day is being billed as bigger than 'Black Friday' when an estimated £810 million was spent online by British shoppers and orders for more than 5.5.million goods were placed. New deals - known as lightning deals - will be listed every 10 minutes throughout today, with double the number of bargains expected than on Black Friday. However, the event is only open to people signed up to the company's Prime service, which charges $99 -a-year for free next day delivery and access to its video streaming service. Only Prime Customers in the US, UK, Japan, Austria, Germany, France, Spain, Italy and Canada will be able to take part in today's event. 

  

That strategy appears to be throwing off customers, though. The early deals had some customers questioning whether their Prime membership was worth the $99 price tag, and others saying they'd be shopping with rival Walmart instead. Walmart launched a rival online sale online Wednesday and called out Amazon earlier this week for limiting its sale to Prime members. Amazon shot back, questioning retailers who "are charging higher prices for items in their physical stores than they do for the same items online," the company said in a statement Monday.

Twitter users slammed Amazon's Prime Day Wednesday, likening the made-up "holiday" to a garage sale and making fun of the seemingly random assortment of discounted merchandise, protein power, cat toys or an e-reader, but don't expect to score many big deals in Amazon's much-hyped Prime Day sale. Canadian and American shoppers were largely underwhelmed by Amazon's attempt to create a shopping holiday on Wednesday, as the online retailer offered up moderate discounts on a mismatched assortment of items to mark its 20th birthday that's supposed to be bigger than Black Friday.

But for bestBlackFriday.coM the Prime Day discounts look better than those offered on Black Friday, And that has surprised those who have been following Prime Day prices closely: “When Amazon used the term Black Friday to describe Prime Day, we really thought it was just another marketing gimmick to get people excited,” Prime Day is winning on all of the items that people really want.

Amazon Prime deals started at midnight Pacific time --3 a.m. EST. Amazon said some of the deals that will be available at various times throughout Prime Day included:

• $30 off a Kindle
• More than 50% off two Nikon Coolpix cameras
• A Chromebook laptop for $199
• 30% off select clothing, shoes, and jewelry
• IRobot Roomba Pet Vacuum Cleaning Robot, under $300
• 60% off Amazon Elements Baby Wipes with code ELEMENTS60

"Ambush Marketing" Three biggest Troll Wars in E-commerce.

Obviously, Online Shopping is the next big thing in India. Today Online Shopping is in trend and the market is rapidly growing. Amazon, Flipkart, Snapdeal, Infibeam, Shopclues, Ebay, Myntra, Book My Offer are a few shopping sites having large share of Indian Online Shopping bazar. But, the competition in the market is breakneck and every online shopping company wants to defeat it's counterpart. And, the ultimate winner of this cat-mouse chasing game is we- the customers. To attract more and more customers, these shopping sites are providing attractive offers which tempt the users easily. But, apart of it, these companies sometimes do amazing things which make us simply LOL!!!. Let’s discuss the three biggest troll wars of E-commerce history.

Big Billion Day

It all began with Flipkart, the online shopping platform, launching teasers around 'The Big Billion Day' sale for October 6. The teasers were buzzing all over social media platforms and television with news about the forthcoming sale. Flipkart positioned it as something that has never happened. On the day of action (October 6), Flipkart's archrival, Snapdeal.com launched an offensive and came out with a sale offer on the same scale. Online customers had indeed never seen anything like this. Flipkart released a jacket ad in the Times of India, announcing, 'Today Don't Look Anywhere Else, India's Greatest Ever Sale is here'. But it had the mortification of seeing its thunder stolen on the page immediately following. Snapdeal attacked it by with its own sales offer by announcing, 'For Others it is a Big Day. For us, today is no different'. By the end of the day, brands such as Amazon.in and Freecharge.com had also got into the mood. Amazon.in took the keyword bigbillionday.com, which if a consumer posted into his browser, took him to amazon.in. Freecharge posted this on Facebook: 'Tired of marked up and Out of Stock offers? Recharge on Freecharge app today and get an assured Rs 20 cash back. BTW, we never go out of stock.' Flipkart chose not to talk about it.

Amazon Vs Zomato

If there was an award for the quirkiest brand on social media, Zomato would win that by miles! They are never short on quick jibes, bowls full of creativity, and that edgy marketing idea. They faced some tough competition in the form of Amazon. Which has been riding high on their successful #AurDikhao campaign, took a cheeky approach to strike a conversation with Zomato. We loved their idea, but we loved Zomato’s reply even more!

But that wasn’t all, Amazon retorted with yet another image (below), and twitter was swooning all over them .It’s lovely how a sporting banter was kept so clean and was a treat for us social media nerds!

But you know what, there’s always a third brand which takes away the pie. Call it opportunist marketing, or anything, Flatchat sure did time this tweet well! Stay mad!

#Achha Kiya

#Achha Kiya Actually, this #Achha Kiya Nahi Kharida and #Ab Har Wish Hogi Poori campaign was originally launched by Flipkart. But, this is great Indian Shopping Market. With too much things on stake and too much risk to loose a potential customer base, e-commerce companies are leaving no stone unturned to get ahead in competition. So, as soon as Flipkart launched it's campaign, another competitor Snapdeal trolled it with creative advertising campaign. Snapdeal answered filpkart by using "Achha Kiya bata diya. #YahanSeKharido". This was the genesis of an epic war. OLX (biggest online platform to sell and purchase second-hand product) entered into the war with "Khareedne se Pehle Purana Becha Kya? #Bechde". How could you expect Amazon not to enter into the battle. So, here amazon goes with the slogan- "Kahi Nahi Mila? #YahaDekhLo".
Meanwhile, Venuepick- a startup providing services related to party, function, marriage arrangement also indulged in it with "Dekh liya? Khareed liya? Bech Liya? Party kab kiya..? #VenuePickKaro".

'Digital India' Frontier Of Indian Technology Revolution

"Digital India"

Prime Minister Narendra Modi launched the much ambitious 'Digital India' programme on Wednesday, July 1, at the Indira Gandhi Indoor Stadium in the national capital. Top industrialists like RIL Chairman and Managing Director Mukesh Ambani, Tata Group chairman Cyrus Mistry, Wipro Chairman Azim Premji and many others, were among the business honchos who shared their ideas of taking digital revolution to the masses.

The ministry on July 1 is estimated to have received an investment commitment of about Rs 4.7 lakh crore from leading Indian conglomerates and global companies including Reliance Industries, Bharti Airtel, Aditya Birla group and Vedanta.

What is Digital India?

Digital India’ is a central programme to make India ready for a knowledge-based future. The focus of the Rs 1.13 lakh crore initiative is on using technology to create a participative, transparent and responsive government.

What does it aims to achieve?

1. To create a digital infrastructure as a utility to every Indian citizen. This includes providing high-speed internet, mobile phone and bank account enabling participation in digital & financial space, shareable private space on a public cloud, and creating a safe and secure cyber space.
2. The programme aims to take digital literacy to the next level, and will focus on finding ways to encourage people to opt for cashless financial transactions.
3. The initiative also aims at seamless integration across departments/jurisdictions, and ensuring availability of services in real time from online and mobile platform

  Apps for Digital India

Digital India Portal, MyGov Mobile App, Swachh Bharat Mission App and Aadhaar Mobile Update App.

Vision Of Digital India

1. Digital Infrastructure as a Utility to Every Citizen
2. Governance & Services on Demand
3. Digital Empowerment of Citizens

India’s first Homosexual advertisement

"THE VISIT"

India’s first Homosexual AD has gone viral. When it comes to same sex marriage we become too conservative but after U.S legalizing it there have been mixed opinion in Indian society. Many people have come in support of Homosexuality. This ad from Anouk Ethnic Apparel's 'Bold Is Beautiful' campaign shows a lesbian couple getting ready to meet the parents of one of them. It explores the idea of coming out of the closet and the simple emotion that is love.

MS Dhoni Richest Indian Sportsperson

"KING OF CRICKET"

Indian ODI captain Mahendra Singh Dhoni celebrated his 34th birthday on Tuesday which is his first after becoming a father. Born on July 7, 1981 in Ranchi, Dhoni used to be a goalkeeper in his school days before taking to wicket-keeping.

Making his Ranji Trophy debut for Bihar in 1999-2000 as an 18-year-old, Dhoni rose through the ranks and made his ODI debut against Bangladesh at Chittagong in December 23, 2004, but was run out on the first ball. Dhoni made his Test debut against Sri Lanka in Chennai in December 2005.

Dhoni was named India's ODI captain after Rahul Dravid quit the hot seat in 2007 and led the team to its first-ever bilateral ODI series wins in Sri Lanka and New Zealand.

Dhoni is India's best captain having led the team to 2007 ICC World Twenty20, the CB Series of 2007-08, the 2010 Asia Cup, the 2011 ICC Cricket World Cup and the 2013 ICC Champions Trophy titles. Dhoni is the only captain to win all three ICC limited-overs trophies (World Cup, Champions Trophy and the World Twenty20). Dhoni has also led India to the No.1 Test ranking spot for 18 months starting December 2009.

Last month, Dhoni was named among Forbes magazine's 100 highest-paid athletes in the world, the only Indian sportsman on the list

Mahendra Singh Dhoni also known as “Captain Cool” is Indian Brands go to guy when it comes to Brand Ambassador. Not soo surprising looking at his fan following his birthday on Social Media was celebrated by his Fanatical fans as a day of national glory with him trending throughout the day. Yes our Hero has all the attributes for the companies to choose him as their brand ambassador. Below are few of the brands for which Dhoni has been endorsed.

Aircel, Amrapali Group, Ashok Layland, Boost, Dabur Chyawanprash, Pepsi, Exide Battery, Gulf Oil, Lafarge Customer Service, Lays Wafers, Maxx Mobile, Mcdowell's No 1 Soda, Reebok , Siyarams Suits, Sonata Watches, Sony Bravia, TVS Star City.

Shocking 2 Euro T-shirt Social Experiment

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On 24th April what Fashion Revolution Day held in memory of the 1,133 workers killed in 2013 When the Rana Plaza garment factory in Bangladesh collapsed.
Co-founders of Fashion Revolution,  Carry Somers  and Orsola de Castro starts this social event to "build a better future for everyone in the global fashion supply chain. "
To make a social experiment They Placed a bright vending machine, offering t-shirts for 2 Euros, at Alexanderplatz  in Berlin, to test Whether people would quietly buy it When They are Confronted with the conditions in Which It was produced. Eight out of ten shoppers Decided to donate 2 euros not to buy the t-shirt. This experiment Proves That people do not often consider who is paying the real price but When They Learn They take responsibility for the people and communities on Which Their business depends.

We all in India talk about buying cheap T-shirts but we should know how much people are victimized to get it ready. Would such an experiment in India had been successful? That remains the main question. This social experiment has changed minds of many people in Europe.

The video become viral on youtube, in three weeks it got over 6.5 millions views.

After Maggi Now HC Moved To Shutdown YUM Products

Post Maggi fiasco food industry has become too conscious in India. Latest is the HC Move to Shutdown YUM Products Citing reports about bacteria in samples of products sold by Kentucky Fried Chicken, a petition has been filed in the Madras High Court bench here seeking a direction to Union and Tamil Nadu governments to cancel or withdraw licenses given to 'YUM' products such as 'kurkure', KFC, Heavens Chicken and Marry Brown.

Petitioner R Devarishi, a city-based advocate, wanted a preliminary inquiry into the ingredients of the eatables and to shutdown the wholesale and retail outlets if proved positive.

He said Balala Hakkula Sangam, an NGO, had approached the Lokayukta in Hyderabad seeking the Telegana and Andhra Pradesh governments to close down the KFC outlets as some of the samples were found to have E-coli and Salmonella bacteria.

Reacting to the petition filed, YUM BRANDS has refuted the claims made by the petitioner and said, "We are aware of the issue in Hyderabad, where false claims have been made against the brand by an organization. We strongly refute the allegations made against us. We are cooperating with the authorities to resolve this matter, and are taking necessary legal action to protect our brand reputation from vested interests spreading misinformation.

There is no possibility of any microbial development in our food, which is freshly cooked at 170 degrees Celsius. Our food items are perishable, and meant for immediate consumption.”